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How We Got Here

The name Idunns Basket is derived from the Norse Goddess of Eternal Youth. Idunn possessed a basket of golden apples which gave all the gods eternal life. Without Idunn and her life giving apples, the gods would wither and die as mere mortals.

Idunns Basket was created as a result of years of research into health and wellness in a bid to remove toxins from hair and beauty products and the environment.

Our products are 100% natural and organic, plant based, cruelty free and derived from nature, chosen to work in synergy with your natural biome, harnessing the power of nature while doing no harm to the skin or the environment. We believe in simplicity, so we carefully select the best ingredients for maximum benefits, resulting in low maintenance care for high maintenance results.

At Idunns Basket each product is individually hand crafted in small batches to maintain product freshness and integrity and formulated with natural and organic ingredients, each with a specific benefit for the skin and hair. Our products contain 100% active, natural and organic ingredients. No ingredient is a filler, which means every ingredient contained within each product has a specific benefit, including all natural, plant based preservatives.

The aim is to create healthier hair and skin using ingredients that are kind to skin and the environment.

Our ethos is that if it isn't good enough to put inside you, it isn't good enough to put on your skin or in your hair.

Our online store has become synonymous with quality and we ensure a unique range of affordable hair and skin care products that fit any budget. Check it out and start shopping today!

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